Since the RBI pronouncement, 72% of cash-on-delivery orders, according to Zomato, have been paid for with Rs 2,000 notes.
For the announcement of the elimination of Rs 2,000 notes, Zomato made a Breaking Bad meme.
After the 2016 demonetisation, the Reserve Bank of India (RBI) launched the Rs 2,000 note, which will now no longer be in use. The daily maximum is 20,000, and the notes can be exchanged or deposited at any bank from May 23 until September 30. Additionally, as they remain legal money, the notes can be used to make payments.
Zomato is one business that has experienced an increase of Rs 2,000 notes after the announcement. Additionally, the meal delivery service had the ideal meme—a nod to Breaking Bad—to spread the word.
Zomato shared a photo of the iconic and funny Breaking Bad character Huell Babineaux, who sits atop a stack of cash in the series, writing, “Since Friday, 72% of our cash on delivery orders were paid in 2000 notes. The image has been altered for Zomato’s meme to depict the figure wearing a Zomato t-shirt and the money has been changed to Rs 2,000 notes.
In a short period of time, the photo received over 12,000 likes, and many individuals replied, some of them used memes.
One person suggested that you create a TV show called Breaking bread.
One user expressed doubt about the statistics. How did you learn it, exactly? Did you get the denominations from your thousands of delivery partners and make a note of them? People will trust whatever you publish, and these postings are created by the social media team only to boost their online profile and make their posts more engaging, the author claimed.
One person asked: “After September 30th, what stance will you guys take? Will or won’t you accept?
After the news last week, Twitter was inundated with memes as well.
The Reserve Bank of India announced unexpectedly that it had chosen to remove the Rs 2000 denomination banknotes from circulation as part of its “Clean Note Policy.”
When other denominations became readily accessible in sufficient amounts following demonetisation, the goal of launching Rs 2,000 banknotes was achieved. So, in 2018–19, production of Rs 2,000 banknotes was halted.
Since they were issued, fewer Rs 2,000 notes are in circulation overall. Only 3.62 lakh crore in Rs 2,000 notes, or about 10.8% of the total amount of notes in circulation, were available as of March 31, 2023.
